Plant-based milk – who’s drinking it?

I’ve always loved an oat milk flat white, and it turns out a quarter of Britons also favour plant-based milk alternatives too.

A study by Mintel, a market research firm has discovered that 16-24 year olds are popularising the plant milk demand more than any other age demographic.

From almond to soy to coconut, 33% of 16-24 year olds are drinking and buying them.

Of this age group, 37% stated that they chose plant-based milks for their health, while 36% explained that dairy farming isn’t good for the environment.

And when you do actually think about where cow’s milk comes from, humans are the only species to drink another animal’s breast milk.

However, cow’s milk still dominates the milk market, securing 96% of the sales in 2018.