BAMBOO TOOTHBRUSHES: A REVIEW AND REFLECTION*

*This is a product I enjoy using and is in no way endorsed.

We have a plastic problem.  By 2050, there are hints towards plastic outweighing the fish in our oceans. [1]  Most of this cannot be removed, as microscopic range fragmented plastic debris floats around, contributing to the mass.[2]  All sea creatures, including microscopic organisms, are ingesting the toxic chemicals from plastic decomposition.  If we then eat the fish from the ocean, we are ultimately eating our own waste.

REDUCTION

The Zero Waste movement is growing, its goal is to stop waste being sent to landfills or the ocean, by encouraging people to choose alternative options, or reuse their current products.

To combat the plastic problem, we need to invest in more sustainable, eco-friendly versions of the products we are already buying.

BAMBOO

I have been using a bamboo toothbrush for over a month.  They are available worldwide on the internet, mine is from: https://www.amazon.co.uk/gp/product/B073TXCFDP/ref=oh_aui_detailpage_o02_s00?ie=UTF8&psc=1.  Which works out at £2.50 for each toothbrush.  It is currently out of stock, but I also recommend this brand: https://www.amazon.co.uk/Bamboo-Toothbrush-Charcoal-Bristles-TEVRA/dp/B06XD9J43T/ref=pd_vtph_bs_tr_t_1?_encoding=UTF8&pd_rd_i=B06XD9J43T&pd_rd_r=25cae126-732f-11e8-adc1-cfe7469a25ba&pd_rd_w=jJFCR&pd_rd_wg=8wBV3&pf_rd_i=desktop-dp-sims&pf_rd_m=A3P5ROKL5A1OLE&pf_rd_p=3950386175001893296&pf_rd_r=AWA9C49Y7YA7R09P5R8Q&pf_rd_s=desktop-dp-sims&pf_rd_t=40701&psc=1&refRID=AWA9C49Y7YA7R09P5R8Q

4.7 billion toothbrushes are made annually[3], and we are advised to change ours every 3 months.  For me, it was an obvious purchase to help me reduce my plastic contribution.  The reason bamboo is so brilliant, is because it is a natural plant-based material that is completely biodegradable and decomposable.

The handle is made from 100% sustainable Moso bamboo; it grows quickly, is antibacterial and is water repellent.  The bristles are made from 62% castor oil, mixed with activated carbon, and help keep my teeth white.  They are BPA-free and recyclable.  The toothbrush itself is soft and enjoyable to use, and even the packaging is completely vegan and waste free.  I would definitely recommend it.

REPURPOSE

If you do decide to make the swap to a bamboo toothbrush, instead of throwing the plastic one away, you can repurpose it instead.  The plastic bristles are great for cleaning: shoes, kitchen appliances, car engines or wheels, or they can help lift stains from clothes with stain remover.

If we keep talking about the growing plastic problem, maybe we can help make it shrink.

[1] https://www.bbc.co.uk/news/magazine-35562253

[2] http://plastic-pollution.org

[3] http://www.thehindu.com/features/metroplus/society/the-bamboo-boys/article5079295.ece

Sustainability

The Psychology of Eating Meat

“Most people eat meat because most people eat meat.” – Leenaert (2016)

 

Growing up, I didn’t question my eating habits.  Living in a Western, consumerist society, we buy what is advertised to us.  It is ‘normal’ to have a burger from McDonalds, it is ‘normal’ to eat the same foods as your friends and family, it is ‘normal’ to eat meat.  Walker-Smith (2006) claims we are exposed to up to 5000 adverts a day; these subconsciously influence our opinions and behaviour in regards to eating meat.  In all aspects of our lives, we strive to comply to media standards in order to feel valued, whether that is pressure to join the gym, wear certain clothes, or choose better diets.  The companies promoting these ideals are competing for our money, but we internalise their messages, and they can effect every aspect of our daily norms and values.

 

Despite the increased knowledge of veganism in today’s society, most people have not altered their general behaviour, lifestyle or purchasing decisions.  This creates a problem called the ‘Attitude-Behaviour Gap;’ when a person’s beliefs, intentions or values are not put into practice.  The majority of people disagree with animal abuse, but continue to eat meat.  An explanation for this is the Cognitive Dissonance Theory.  Festinger (1957) explains that our brain produces a feeling of discomfort if we say we love animals, but eat chicken nuggets, for example.  By changing our attitude or behaviour, we can reduce this feeling of discomfort.  However, instead of not eating the chicken nuggets, most people change their attitude instead.  We tell ourselves that the chickens lived a happy life, ran around outside in the sun, and ate organic food.  By adhering to the labels of ‘free range’ and ‘organic’ when we consume animal products, it makes us feel less guilty about actually eating them.

 

McLoed (2014) concludes that only those people who are in a state of Cognitive Dissonance will take steps to reduce their dissonance.  Not enough people are stopping eating meat though, and we don’t act on our moral inclinations or feelings of guilt because the adverts we see tell us what we are doing is ‘normal.’  It is hard to break from our ‘normal’ routines; shopping, eating, consuming; but when we do, we can see the truth that these corporations are hiding from us.  And the truth is that animal exploitation is not ‘normal.’